Saluspot hired me to create a new product where users could have health insurance for a standard price. The goal was that the users could locate the nearest doctor and be able to contact them or create an appointment. I was in charge of the information architecture and the management of the design team.
We created a product that would suit both users, doctors and patients taking into account that we had a feature that allows users to ask health questions. We collected information through surveys and interviews regarding their experience with the current website which provided us with enough data to start working.
We created a very strong product and it was tested by users that were very satisfied with the experience. However, we can spend a lot of time and excitement on a project but it does not solely depend on the User Experience. The company had to be restructured and this put the future of this product at risk.
The Saluspot PLUS service (Q & A and content) has been successfully launched in Brazil, Colombia, Chile and Ecuador (+ 400k users in 4 months) and is expected to be received by another 5 countries in the coming months. The next step is to launch Saluspot PREMIUM which is an integrated health solution to offer an even more complete service for users.
We created Personas to understand the users of our product, from the person who is not in touch with apps and technology, to the more demanding user that has a higher expectations of how an app should work. Below are two personas we created based on our research.
We defined the main sections of the app which would be: search, ask, feed and profile. The search function would act as a homepage where all the information would flow so we moved the feed to a second level.
The Search is the section of the app where the users search doctors and clinics. All different healthcare professionals from radiologist, gynecologist or GP. It's one of the main improvements from the previous version of the app, it provides users with content and gives them a reason to use the app even when there is an emergency.
Asking the doctors will continue to be one of the most important parts of Saluspot. The challenge was to select the category in a simple way so we designed a new flow that makes it simpler. The screen looks clean and free of distractions helping the user to be focused on the question.
One of the new options that we added is the possibility to see the doctors profiles who answer the questions. At the same time, other doctors can support the answer or simply add a comment complimenting the answer that has been sent to the patient.
One of the new features of Saluspot Premium is that you can see questions related to your profile directly in your feed. You can also search for questions that may interest you and see the answers that the doctors have given to others users in Saluspot Premium.
After many rounds of wireframing and defining the feasibility of features that could be achieved by the technology team in time for an MVP launch in 2017, we started working on the final designs. The goal of the designs was to provide a great user experience while also taking Salsupot brand to become a more modern and clean platform.
We defined the main sections of the app which would be: Search, List and Map view result Feed and Profile.
The content would immediatley be visable for the users when opening the web or app.
View the result in a list of doctors, clinics and treatments allows you to compare many in a simple view.
View the result in a map, clinics and treatments. This view allows you to check the proximity.
We create a Search including the Feed so users can search but also take a look others users questions.
Validating Our Ideas
As part of our process, we continously tested our designs to validate our ideas. We looked for existing users in Mexico and performed remote moderated sessions. We tested with prototypes done in Axure since early on in the process, this always helped us stay on track and make sure that the final product was inline with our users expectations.
The screens below are the login and first step of the registration process. We wanted to make it as easy as possible for users to go through this process by allowing social media logins or submitting their information in a simple two step process.
The screens below are the Search function. We wanted to give the users the possiblility to see the map but also the list of the results. The users would be able to pick which view they prefer.
The screens below shows the agenda fuction where users can see when they have appointments in a list view or in a calendar. The calendar fuction also links to their personal calendar in their device.
The screens below show the homepage for the desktop version. We wanted to create a clean, straightforward search function that allowed the users to search between doctors and treatments.
The screens below are the Search function for the desktop version. We wanted to give the users the possiblility to see the map but also the list of the results. The only difference would be that the users can see both screens on the desktop and not have to choose.
The screens below shows the agenda fuction on desktop where users can see when they have appointments in a list view or in a calendar. The calendar fuction also links to their personal calendar in their device. The only difference would be that the users can see both screens on the desktop and not have to choose.
The screens were developed using the 8-point grid system. With this system we use column grids to align content horizontally. Baseline grids to vertically align bodies of text. Soft grids and hard grids to describe how strictly we adhere to them.